4 actionable steps to data management and the expected results

4 actionable steps to data management and the expected results. Besides knowledge of Keywords, this may be your most important lesson

What is it about Data management?

  1. Collect data from multiple sources: Collect data from various sources such as website analytics, social media, email marketing, customer surveys, and CRM systems. By collecting data from multiple sources, you can gain a more comprehensive view of your customers and their behaviour.

*Result: You can use this data to create detailed customer personas and develop targeted marketing campaigns that resonate with your audience.

  1. Analyze customer behaviour: Use data analytics tools to analyze customer behaviour, such as their purchase history, browsing patterns, and engagement with your marketing campaigns. This can help you identify patterns and trends that can inform your marketing strategies.

+Result: By understanding customer behaviour, you can create personalized marketing messages that are tailored to the interests and preferences of each customer.

  1. Test and optimize marketing campaigns: Use A/B testing and other optimization techniques to test different marketing messages and tactics. This can help you identify which approaches are most effective and improve your marketing ROI.
  • Result: By continually testing and optimizing your marketing campaigns, you can improve your conversion rates, increase customer engagement, and generate more revenue. Use predictive analytics to anticipate customer behaviour: Use predictive analytics to anticipate customer behaviour and make data-driven decisions. This can help you identify potential opportunities and risks, such as identifying customers who are at risk of churning.

Result: By using predictive analytics, you can proactively address customer needs and improve customer retention, resulting in long-term revenue growth.

Data is valuable but neglected

4 actionable steps to data management and the expected results

Your data list certainly builds a credible value, one that can generate profits or be sold as a list.
I often tell the story of a friend whose business went broke. No one wanted any of the assets so they were disposed of where possible. Her Opposition business contacted me to see If I could buy the database from her. The figure they offered was enough to offset all her losses. But alas, she had kept no records of past customers or potential clients.

Figures vary but they don’t lie

Everyone on your database should generate an average of $5 a month in income. This is a widely accepted figure by marketers all over the world.
However many will make this a lot higher depending on what you are selling.
The other variant is the value of your base. When you have a lot of random subscribers v interested subscribers the results will vary. This is why base cleansing is a great idea. If they are not opening your emails get rid of them as they serve no useful purpose.

Communication is key to success

Whether you use email, newsletters or SMS matters not it is just that regular contact is essential.

A newsletter list should be broken into parts so that your material matches the client’s expectations. It is no good talking about Baby prams to Dock workers.
I generally have a Base newsletter which is purely branding and is sent to all subscribers. This is done every month

What the head Honcho said

You don’t need a list with thousands (or even hundreds) of subscribers on it to get good money coming in.
You can make a few hundred dollars a day with a tiny little list.
You have some “super subscribers” on your list.
These guys are smart investors, rampant consumers, and love to devour everything you put out.
There’s a science to getting them on your list.
And I’ve documented it.
You can do this in just a few hours starting from scratch and be making money on the other side.
You don’t even need a website.
And you don’t need to be any kind of expert either.
Get your own money-making list today here;


Along with a great understanding of Keywords, this is the most important part of any business. Ignore it at your peril

4 actionable steps to data management and the expected results by Peter Hanley

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